News Blog
The official blog from the team at Google News
A reminder about promotional and commerce journalism
Wednesday, March 27, 2013
Posted by
Richard Gingras,
Sr. Director, News & Social Products
Credibility and trust are longstanding journalistic values, and ones which we all regard as crucial attributes of a great news site. It’s difficult to be trusted when one is being paid by the subject of an article, or selling or monetizing links within an article. Google News is not a marketing service, and we consider articles that employ these types of promotional tactics to be in violation of our
quality guidelines
.
Please remember that
like Google search
, Google News takes action against sites that violate our quality guidelines. Engagement in deceptive or promotional tactics such as those described above may result in the removal of articles, or even the entire publication, from Google News.
If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you
separate non-news content
on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only.
Otherwise, if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News.
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