News Blog
The official blog from the team at Google News
A Call to News Publishers: How to Share Your Video
Sunday, June 28, 2009
Posted by Olivia Ma, YouTube News Manager
We're always looking for ways to enhance the way people consume the news, and we have some improvements planned over the next few months. To get things started, Google News and YouTube are teaming up to help news publishers build a bigger audience for their video content.
Today we are inviting any professional news outlet that is already included as one of the 25,000+ sources in Google News to become an official partner on YouTube and more easily share your news videos on both YouTube and Google News. Not already included in Google News? Just
submit your site
here for review.
Here are some of the benefits for News publishers who join the YouTube Partner Program:
Featured Premium Placement. YouTube news partners receive featured placement on the
YouTube news page
, youtube.com/news, where we feature news videos from partners related to the top news stories on Google News. In addition, if you allow your videos to be embedded, they'll be eligible to appear on Google News, which means additional exposure to all Google News users.
Cut Costs, Generate Revenue. YouTube offers free hosting for all of your video content and allows you to embed your videos anywhere on the web for free. And as an official YouTube partner, you're eligible to participate in an advertising revenue share program.
Viewership Analysis. Learn more about the people viewing and interacting with your videos. Use YouTube's Insight tool to easily discover troves of useful demographic information and understand what parts of your videos people liked or didn't like. Geographic information provided can help you focus your marketing efforts.
Wider Audience. YouTube and Google News have millions of visitors every day searching for the latest news and information. Raise awareness around your brand and reach new audiences by making your video content available on YouTube and Google News. As a YouTube partner, you can maintain your brand's look-and-feel with your own customized YouTube channel, and you can also drive traffic back to your own website.
Community. At its core, YouTube is a rich social environment that includes thousands of micro-communities. Build one around your content by encouraging people to interact through comments and video responses. Take advantage of YouTube as a social platform.
To get started, apply to the
YouTube Partner Program
. Don't forget to include the website of your news organization in the "Company Web Site" field on your application form -- this is critical to having your application approved. If you don't already have a YouTube account, make sure to use an email address with the same domain as your website (e.g. johndoe@newswebsite.com) when registering.
Once your application has been reviewed, you will receive an email confirming whether you are included in the YouTube Partner Program. If you are included, you will have the option to participate in revenue sharing and customize your branded channel.
The Google News team will do a separate review and follow-up about including your videos in Google News.
For more details on becoming a YouTube partner, please visit our
Partner Benefits page
. For a more in-depth explanation of submitting your video content for inclusion on Google News, take a look at our
Help Center article: Video and other multimedia content
. Please submit any questions through our
Help Center
.
Search by Author on Google News
Sunday, June 21, 2009
Posted by Nemanja Petrovic, Research Engineer
The Google News home page is a good place to go to find headlines from publications around the world. But what if you're interested in the work of a specific journalist in addition to perspectives from different publications? Last Thursday, we launched a feature that highlights the contributions of journalists everywhere by allowing you to find more articles by individual reporters.
If you spot an article by a specific journalist, you can click their name to bring up other articles they've written:
You can also search for articles by a specific journalist under
Advanced Search
or by searching their name after "author:" in the Google News search box. For example, this feature allows you to follow the most recent stories by your favorite columnists or local journalists. Here I searched for content by Seattle Post-Intelligencer columnist Joel Connelly:
As with any search on Google News, you can sign up to get the latest results through an RSS feed or email alerts.
We're constantly working to increase the ways in which you can interact with the news, and we hope you'll like the new ability to search by author. With over 25,000 news sources crawled on Google News, we value the diversity of perspectives on the news, but there's also something to be said for being able to find and follow the voices of the journalists you like best!
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